Film × Media × Marketing
I combine storytelling, cultural awareness and an understanding of different audiences to create advertising ideas that connect with real people.
I'm Enos Ndiao, a Film, Media and English Literature graduate now studying Marketing Management. What draws me to advertising is its ability to make people feel something, whether that's laughter, excitement or a moment of reflection. I enjoy understanding how different people see the world and turning those perspectives into creative ideas. Outside marketing, you'll usually find me playing rugby, reading or creating content.
During a one-week internship at Ogilvy, I helped brainstorm ideas for Volkswagen's Sharks rugby sponsorship. I drew on my exposure to different communities, from dedicated sports fans to people who never watch rugby, to explore how ideas could resonate with different audiences.
The concepts are scheduled for presentation next year.
For a Strategic Management project, I developed a marketing strategy for Ocean Basket's expansion into Malaysia. I focused on aligning business practices with Islamic principles and local cultural expectations.
83% for the project.
Captaining my university rugby team meant leading people from different racial, cultural and personal backgrounds. I worked to build connections and a shared sense of purpose.
During my captaincy, we recorded our biggest home winning margin.
University of Cape Town
University rugby captaincy